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Back Door Google via Overture

The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine ‘natural results’.

What we don’t know however, is that running a PPC (pay per click) campaign with Overture can increase a web site’s Google link popularity. I wish I could see the raising eyebrows of some of you now. In the next few paragraphs I’m going to tell cheap Michael Kors handbags you how this method works and like everything in life its pros and cons.

So, running an Overture campaign (regardless of how successful the campaign is) will put your advertisement on thousands of web sites (refer to Overture Impressions). It’s pretty simple; Michael Kors from China there are thousands of ‘content’ web sites that Michael Kors outlet use Overture ads as their main income stream. once your ad appears on many web sites it’s ready to be indexed by Google. Google, using its famous crawler GoogleBot, visits many web sites cheap michael kors each day and there is a high chance that it will find, index and include the page that displays your ad in its natural results. What you will find is around 200+ links to this web site. Google crawl these web sites, index them and include them in its natural results.

As I mention above, these links are ‘loose’, which means these are not real links to your web site. The reason is that the Overture ads are changing all the time and by the time that Replica Michael Kors Handbags Google picks up the page, index it and put it in its natural results the real ad or link to your web site is not there, it’s changing dynamically by Overture.

To prove this, do the exercise we did above, or click on the following link to Google. This is by far cheap Michael Kors handbags the single most important factor to determine what sites are indexed by Google (see Google PageRank Information). on the other hand these links are not ‘real’ rather ‘loose’ as once the user clicks on them heshe doesn’t get to your web site but to where your web site was advertised awhile ago.

My Michael Kors Handbags conclusion is pretty simple, if you have a new web site OR use Overture a lot to increase traffic to your web site, try to use this method smartly (for example, you can participate in categories in Overture that have many impression but low click rate, this will result in your web site ads cheap michael kors are visible on the net for GoogleBot but you won’t have to pay much for Overture clicks). Whatever you do, keep in mind that once you stop your Overture campaign, these ‘loose’ links in Google will stay there for only few weeks. What I’m still puzzled about is why Google indexes pages with links to Overture and not pages with Google ads, which they can have financial gain from (not very ethical though).

Note: this article was published on 01/02/2005 and all the links in this article are valid as of this date. Keep in mind that links to Google search results are likely to cheap michael kors change every few weeks. If you read this article and it has broken or incorrect links, please contact me via e mail at In my next article I’ll discuss the effectiveness of Overture campaign to online stores.

Publisher’s Note : There seems to be some truth in the claims made by this artilce but we really doubt if the effect on the back links is really substantial. Google may be able to differentiate backlinks from domain names, and since the search query is for domain site:domain it shows all pages showing overture ads, but the link:domain command does not show any back links, this may be michael kors handbags because its a new site and back link update takes time. The idea is nice but more research is needed before once can really claim that it works.Articles Connexes:
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